International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Volume 8 Issue 2
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A Study on the Impact of Social Media in Youth Behaviour with Reference to Thanjavur City

Author(s) Prof. Dr. R Ragaventhar
Country India
Abstract Social media has become a pervasive force in shaping youth behavior, identity formation, and overall well-being across multiple dimensions of adolescent life. The platforms—including Instagram, TikTok, Facebook, and Twitter—now play a central role in influencing how young people express themselves, interact with others, and develop their sense of identity. Positive Impacts and Opportunities: Social media provides significant benefits for youth, including enhanced opportunities for social connection, self-expression, and mental health support. Mental Health and Psychological Challenges: Despite these advantages, excessive social media use carries substantial risks to adolescent mental health.Self-Image and Body Dysmorphia: Social media's portrayal of idealized, often digitally altered images significantly impacts youth self-esteem and body image perception. Behavioral Risks and Cyberbullying: The platforms introduce serious behavioral risks, including cyberbullying, exposure to substance-related content, and normalization of risky behaviors. Additionally, social media use correlates with increased fear of missing out (FoMO), which influences impulsive decision-making and risk-taking behaviors among youth, particularly in consumer and social contexts. Identity Formation and Social Dynamics: Social media profoundly influences youth identity construction and political engagement. Future Directions: A multidisciplinary approach integrating policy regulation, digital literacy education, and targeted mental health interventions is essential for fostering healthy social media engagement among youth. Longitudinal research is needed to understand the long-term psychological effects and distinguish between adaptive and maladaptive digital behaviors in adolescent development.
Keywords SOCIAL MEDIA, MENTAL HEALTH, SOCIAL BEHAVIOU, MENTAL WELL BEING
Field Sociology > Administration / Law / Management
Published In Volume 8, Issue 2, March-April 2026
Published On 2026-03-29
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E-ISSN 2582-2160
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