Consumer Awareness of Core Retailing and Scrambled Merchandising in Utensils: A Comparative Study

Author(s)	Payal . Gupta, Dr. Jaspreet . Dahiya
Country	India
Abstract	This study investigates comparative study on consumer awareness of core retailing and scrambled merchandising in utensils across Faridabad District. A total of 200 respondents were surveyed, with 100 representing core retailing practices and 100 representing scrambled merchandising practices. Data was collected using a structured questionnaire to capture awareness levels, purchasing behavior, and perceptions of retail formats. The statistical tool t-test was applied to compare the two groups, enabling the identification of significant differences in consumer awareness between core retailing and scrambled merchandising. The findings reveal that consumers demonstrate higher awareness of core retailing practices due to their structured and organized nature, while scrambled merchandising, though innovative, shows mixed levels of consumer recognition and acceptance. This comparative analysis highlights the evolving dynamics of retail formats in Faridabad District and provides insights into consumer preferences that can guide retailers in strategic decision-making.
Keywords	Consumer Awareness, Core Retailing, Scrambled Merchandising, Faridabad District State, t-test Analysis
Published In	Volume 8, Issue 2, March-April 2026
Published On	2026-03-20
DOI	https://doi.org/10.36948/ijfmr.2026.v08i02.71989

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