International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
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Volume 8 Issue 2
March-April 2026

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To decode Gen Z's mind set and satisfaction toward thrift shopping, and uncover the key drivers that shape their purchase decisions

Author(s) Ms. Teslin Seby V, Ms. Honey Baby .
Country India
Abstract Investigating the attitudes, purchase behaviour, and satisfaction levels of Gen Z consumers toward thrift shopping, with particular emphasis on the influence of digital platforms in shaping contemporary consumption patterns. Situated within the broader transition from a linear fashion system to a circular economy, thrift shopping is increasingly perceived as a practice aligned with sustainability, affordability, and individual expression. The study examines how young consumers engage with second-hand fashion as both an economic alternative and a means of identity construction, while also reflecting growing environmental awareness. Digital media, especially social networking platforms, play a pivotal role in enhancing visibility, normalizing second-hand consumption, and influencing purchasing decisions. At the same time, consumer behaviour reflects a nuanced evaluation of perceived benefits and risks, including concerns related to product quality, hygiene, and reliability. Factors such as seller credibility and customer feedback significantly shape decision-making processes in this context. The study further highlights the interplay between favourable attitudes toward sustainable consumption and actual buying behaviour, which is often mediated by social perceptions and functional considerations. Overall, thrift shopping is presented as an evolving and multifaceted consumption trend shaped by economic, social, and technological dynamics.
Keywords Thrift shopping, Gen Z, Consumer Behaviour, Sustainability
Field Business Administration
Published In Volume 8, Issue 2, March-April 2026
Published On 2026-03-20
DOI https://doi.org/10.36948/ijfmr.2026.v08i02.72026
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E-ISSN 2582-2160
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