Role of Social Media Platforms in Promoting Small Businesses in Tamil Nadu

Author(s)	R Ragavi, Dr M Murugeswari
Country	India
Abstract	The rapid growth of social media has transformed the way businesses operate, particularly for small enterprises seeking cost-effective marketing strategies. In Tamil Nadu, small businesses face challenges such as limited resources, low brand visibility, and intense competition. Social media platforms like Facebook, Instagram, WhatsApp, and LinkedIn offer opportunities to overcome these challenges by enabling businesses to reach a larger audience, engage with customers directly, and promote products effectively. This study explores the role of social media platforms in promoting small businesses in Tamil Nadu, examining their impact on brand awareness, customer engagement, and business growth. Data collected from surveys and interviews with small business owners provides insights into the benefits, challenges, and strategies adopted for effective social media marketing. The findings aim to highlight how small businesses can leverage digital tools to strengthen their market presence, enhance customer relationships, and achieve sustainable growth in a competitive business environment.
Keywords	Social Media Marketing, Small Businesses/SMEs, Digital Promotion, Brand Awareness
Published In	Volume 8, Issue 2, March-April 2026
Published On	2026-03-25

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International Journal For Multidisciplinary Research