International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 3 (May-June 2026) Submit your research before last 3 days of June to publish your research paper in the issue of May-June.

A Study of the Relationship between Service Quality and User Satisfaction towards Payment Gateways in the Shekhawati Region

Author(s) Dr. Rishi Kant Agnihotri, Sandeep Kumar
Country India
Abstract The rapid expansion of digital payment systems has made payment gateways an increasingly important part of everyday financial transactions, particularly in settings where users expect speed, clarity, security, and dependable service. Against this background, the present study examines the relationship between service quality and user satisfaction towards payment gateways among users in the Shekhawati region. The study adopted a quantitative, descriptive, and analytical design and drew on data collected from 158 respondents through a structured questionnaire comprising twenty Likert scale statements, with ten items measuring service quality and ten measuring user satisfaction. Construct level means were computed, and Pearson correlation analysis was used to assess the association between the two variables. The findings revealed a positive and statistically significant relationship between service quality and user satisfaction, with a correlation coefficient of r = .694, p < .001, and a 95 per cent confidence interval ranging from 0.61 to 0.77. The results further indicate that users expressed relatively favourable views regarding interface usability, clarity of transaction information, issue resolution, speed of payment completion, and fulfilment of payment related needs, while somewhat more cautious evaluations emerged in relation to dependability, trust, convenience, and broader experiential satisfaction. The study underscores the academic and practical importance of strengthening service quality dimensions in order to enhance user satisfaction with payment gateways.
Keywords Service Quality, User Satisfaction, Payment Gateways, Digital Payment Systems
Field Business Administration
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-11-08

Share this