A Comparative Study of Monetization Strategies and Entrepreneurial Competencies Among Digital Content Creators

Author(s)	Dr. G Kavitha, Ms. Lakshmi Narendran
Country	India
Abstract	This study investigates the relationship between entrepreneurial competencies and monetization success among digital content creators. Analysing the primary data from 100 creators across platforms, the study uses correlation and regression analysis to examine the impact of competencies such as strategic planning, audience analytics, branding, and adaptability. The findings reveal that these competencies have statistically insignificant relationships with monetization outcomes, including income, profitability, and stability. Instead, extrinsic factors such as audience reach, platform algorithms, content niche, and engagement metrics and strategies play a more significant role in determining success. The study highlights that while entrepreneurial competencies help in content creation processes, they are not the only factors that ensure sustainable income in the creator economy.
Keywords	Digital content creators, monetization strategies, entrepreneurial competencies, creator economy, social media, income generation
Published In	Volume 8, Issue 2, March-April 2026
Published On	2026-03-30
DOI	https://doi.org/10.36948/ijfmr.2026.v08i02.72762

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International Journal For Multidisciplinary Research