International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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The Future of Fashion: Driven by AI

Author(s) Mr. Neel Aswin, Mr. Aman Daga, Mr. Rashmi Ranjan Panda, Ms. Tanisha Khatar, Ms. Saritha S R
Country India
Abstract Artificial Intelligence (AI) is now having a big impact on the fashion business. This paper examines the various ways in which AI is transforming the design, production, and marketing of apparel. In the past, fashion relied heavily on people's instincts and hard work. Now, modern brands use machine learning and data analytics to stay ahead of the competition.

The study focuses on three main areas: design, the supply chain, and the experience of the customer. The first thing it talks about is how generative AI helps designers create new styles and cut down on waste. Second, it talks about how predictive analytics can help businesses better predict trends, which can help stop overproduction that harms the environment. Lastly, the paper talks about the shopping experience, focusing on how AI-powered personal stylists and virtual fitting rooms are helping people find clothes that fit their style.

The results show that AI can help with efficiency and sustainability, but it also makes people wonder about data privacy and the future of human creativity. This paper concludes that any fashion brand aspiring to succeed in a rapidly evolving digital landscape must leverage AI.
Keywords AI, Fashion Industry, Digital Transformation, Generative Design, Predictive Analytics, Sustainable Fashion, Personalized Shopping
Field Arts > Fashion
Published In Volume 8, Issue 2, March-April 2026
Published On 2026-03-29
DOI https://doi.org/10.36948/ijfmr.2026.v08i02.72849
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