International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Volume 8 Issue 2
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The Adverse Influence of Healthcare Advertisements on Consumer Perception

Author(s) Dr. Debasis Ghosh, Prof. Anindita Sarkar
Country India
Abstract Advertisements play an inevitable role in customers' daily lives. Advertisements have the power to shape customers' perceptions of a product. However, some advertisements mislead customers by creating a false impression about the product. This study wants to highlight how factors present in healthcare advertisements negatively influence consumers and their purchasing behaviors. This study selected five independent variables, namely age, gender, monthly income, education level, and occupation. There was one dependent variable: consumer buying behavior. The study demonstrates the relationship between the independent and dependent variables, as well as the negative impact of advertisements on consumer buying behaviour. Questionnaires were distributed among 586 respondents. We used SPSS software for data analysis. We employed one-way ANOVA, test for homogeneity of variances, and Bonferroni post hoc test. From this study, future advertisers can easily identify what factors impacted customers negatively, and they can prepare their advertisements based on consumer need.
Key words: Adverse influence, healthcare, advertisements, consumer perception, consumer buying behaviour.
Keywords Adverse influence, healthcare, advertisements, consumer perception, consumer buying behaviour
Field Business Administration
Published In Volume 8, Issue 2, March-April 2026
Published On 2026-03-29
DOI https://doi.org/10.36948/ijfmr.2026.v08i02.72911
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E-ISSN 2582-2160
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