E-Commerce Adoption in Tourism: Drivers and Performance Outcomes in Kolkata, India

Author(s)	Mr. Uttam Kr. Chakraborty, Mr. Prasiddha Das, Mr. Mainul Islam
Country	India
Abstract	Digital technology is rapidly changing how the tourism industry works, and going online has become essential for businesses to stay competitive. This study looks at what motivates tourism businesses in Kolkata such as hotels, travel agencies, and tour operators to adopt digital commerce. Using well-known frameworks (TAM, DOI, and RBV), it finds that factors like ease of use, usefulness, competitive benefits, and a company’s digital readiness play a key role in this shift. Based on survey data and statistical analysis, the results show that businesses that embrace online commerce tend to perform better they attract more customers, increase their revenue, and strengthen their market position. Overall, the study highlights that improving digital skills, infrastructure, and supportive policies can help tourism businesses grow in a more sustainable and competitive way.
Keywords	Digital Commerce Adoption, Tourism Industry, Technology Acceptance Model (TAM), Competitive Advantage, Business Performance
Field	Mathematics > Economy / Commerce
Published In	Volume 8, Issue 2, March-April 2026
Published On	2026-03-29
DOI	https://doi.org/10.36948/ijfmr.2026.v08i02.72943

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