Artificial Intelligence: Role of Chatgpt on Customer Engagement in the Context of Digital Marketing

Author(s)	Ms. Anjali Ranga
Country	India
Abstract	In the era of digital marketing, the field of consumer engagement has seen tremendous change with the introduction of conversational AI tool named ChatGPT. ChatGPT is an artificial intelligence model designed for conversational purposes and it is increasing popularity in digital marketing also. It provides businesses with an essential tool for engaging with customers and optimizing their marketing campaigns. Examining ChatGPT's effect on the customer engagement in the context of digital marketing is the primary goal of this study. This paper synthesizes existing literature to analyze the impact of ChatGPT on customer engagement in the digital marketing domain. The aim of this paper is to define the transformative impact of ChatGPT on digital marketing strategies and customer engagement. In-depth discussion of ChatGPT's revolutionary effects on digital marketing and how the sector is changing will be covered in this paper. In the conclusion, this paper highlights how ChatGPT has the ability to fundamentally alter the dynamics of consumer contact and suggests directions for further investigation into this emerging subject.
Keywords	ChatGPT, Artificial Intelligence, Customer engagement, Digital Marketing.
Field	Computer > Artificial Intelligence / Simulation / Virtual Reality
Published In	Volume 8, Issue 2, March-April 2026
Published On	2026-04-10
DOI	https://doi.org/10.36948/ijfmr.2026.v08i02.73195

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