The Impact Of Paid News On Media Credibility In India

Author(s)	Akansha Tripathi
Country	India
Abstract	This research paper aims to investigate the pervasive issue of paid news in the Indian media landscape and its profound impact on media credibility. Paid news refers to the practice of news outlets accepting money or other benefits in exchange for publishing or promoting specific content, often without disclosing the financial arrangements to the audience. This unethical practice raises critical questions about the integrity of journalism and the credibility of media outlets in India.
Published In	Volume 5, Issue 5, September-October 2023
Published On	2023-10-11
DOI	https://doi.org/10.36948/ijfmr.2023.v05i05.7336

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International Journal For Multidisciplinary Research