International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
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Volume 8 Issue 2
March-April 2026

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"The Impact of Online Brand Storytelling in Building Consumer Trust and Loyalty"

Author(s) Reeya Khode, Dr. Chhabi Chavan
Country India
Abstract This study examines the impact of online brand storytelling on consumer emotions, trust, and purchasing decisions within the contemporary digital marketing landscape. As brands increasingly shift from traditional advertising to interactive and narrative-driven strategies, storytelling has emerged as a powerful tool for building meaningful consumer relationships. The research is based on a survey conducted among forty respondents to understand how frequently consumers encounter brand stories online and how these narratives influence their perceptions and behaviors. Findings indicate that many consumers are regularly exposed to brand storytelling and often develop a moderate emotional connection with the content. Stories perceived as authentic, relatable, and consistent over time significantly enhance brand awareness, trust, and customer engagement. Emotional narratives positively shape consumer perceptions and may encourage brand preference and recommendations to others. However, despite the influence of storytelling, practical factors such as price, product quality, and accessibility remain the primary determinants of purchase decisions. Overall, brand satisfaction and loyalty levels are moderate among respondents. The study also highlights limitations in the consistency and effectiveness of storytelling across different digital platforms and brands, emphasizing the need for stronger online engagement strategies and clearer communication of value propositions to sustain long-term consumer relationships.
Published In Volume 8, Issue 2, March-April 2026
Published On 2026-04-23
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E-ISSN 2582-2160
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IJFMR DOI prefix is
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