International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 2
March-April 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Influence Of Social Media Marketing Strategies On Tourist Engagement And Destination Branding In Southern Rajasthan

Author(s) Mr. Pushpendra Singh Rathore, Dr. Shilpa Kanthalia
Country India
Abstract Social media marketing includes tourist marketing via social media, and it includes video platforms and social niche apps, which are promotional integration and a digital marketing mix. These are Instagram, Facebook, YouTube, and others, and are important for promoting Udaipur, Mount Abu, Chittorgarh, Kumbhalgarh, Dungarpur, and Banswara. This study examines the impact of social media strategies on fostering tourists and influencer marketing, and on the brand of the destinations, including those stated above. A determination of 350 respondents, including domestic, international tourists, and professionals in the field of tourism, and using a structured questionnaire. These respondents used apps and social media platforms to promote and build tourist destinations. Social media platforms have not only built the marketing of Dungarpur, Mount Abu, Udaipur, Kumbhalgarh, Chittorgarh, and Banswara, but have also changed their perceptions of these destinations and influenced the change in travel motivation and intent. Social media marketing enhanced and retained engagement, fostering motivation and intent, to travel to the destinations in Southern Rajasthan. Increase in concern for authenticity in target consumers, lack of more inclusive marketing or promotional strategies, lack of strategies to decrease over-commercialization, minimal target marketing, and the non-inclusive portrayal of destinations remain the challenge. An ethically inclusive, more culturally sensitive engagement across social media platforms for Southern Rajasthan and its Dungarpur, Udaipur, Mount Abu, Chittorgarh, Kumbhalgarh, and Banswara tourism marketing is recommended to enhance positive social media marketing and culturally inclusive social media marketing.
Field Business Administration
Published In Volume 8, Issue 2, March-April 2026
Published On 2026-04-05
DOI https://doi.org/10.36948/ijfmr.2026.v08i02.73666
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 2Cover Page Vol 8 Isu 1Cover Page Vol 7 Isu 6

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals