Effect of Pricing Strategies on Sales Volume in Prithvi Exchange India Limited

Author(s)	Mr. Kabilesh Parthiban, Dr. K. Kaavya
Country	India
Abstract	Pricing strategies play a crucial role in determining the sales performance of organizations, especially in highly competitive industries such as financial and foreign exchange services. This study examines the effect of different pricing strategies on the sales volume of Prithvi Exchange India Limited using a secondary data approach. The research focuses on three major pricing strategies: competitive pricing, discount pricing, and value-based pricing. Data has been collected from company reports, industry publications, and academic journals. The findings reveal a strong positive relationship between pricing strategies and sales volume. Competitive pricing significantly influences customer acquisition, while discount pricing boosts short-term sales. Value-based pricing contributes to long-term customer loyalty. The study concludes that adopting a balanced pricing strategy is essential for sustained growth and competitive advantage.
Keywords	Keywords: Pricing Strategies, Sales Volume, Competitive Pricing, Discount Pricing, Value-Based Pricing, Financial Services
Field	Business Administration
Published In	Volume 8, Issue 2, March-April 2026
Published On	2026-04-05
DOI	https://doi.org/10.36948/ijfmr.2026.v08i02.73701

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