International Journal For Multidisciplinary Research

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Retail Investor’s Perception Towards Indian Stock Market Investments: A Study of Malappuram District

Author(s) Ms. ASWATHY P J
Country India
Abstract Abstract
The economic development of a nation heavily relies on the savings of its people, as these savings can be channelled into various investment options that generate additional income. This research investigates the perceptions, motives, and challenges of retail investors in the Indian stock market, specifically focusing on Malappuram District. Utilizing a descriptive and analytical research design with a sample of 50 respondents, the study examines how demographic factors—such as age, income, and occupation—influence investment choices and the perception of market volatility. Retail investor participation is growing but remains concentrated among high-income and educated groups. While the stock market offers wealth creation opportunities, market volatility and lack of financial literacy remain significant barriers. Addressing these through targeted education and better information dissemination is essential for a more inclusive investment environment. Tehe results shows that only 36 per cent of the respondents have investments in equity stock acquired through IPO, from secondary market as well as in mutual fund. The retail investors belonging to professional and NRI occupational categories and those who earns above 500000 as average annual household income have high preference for capital market products. The retail investors having risk tolerant attitude have high preference to invest in capital market products.
Keywords Key words: Indian stock market, investment options, retail investor, Perception, Stock price volatility, SPSS, ANOVA, and MANOVA and Kruskal Wallis test
Field Sociology > Banking / Finance
Published In Volume 2, Issue 5, September-October 2020
Published On 2020-09-05
DOI https://doi.org/10.36948/ijfmr.2020.v02i05.73760

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