International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Philosophical Perspectives on Modern Marketing: Socratic Inquiry And Nietzschean Critique

Author(s) Ms. Soundarya Shrivastava
Country India
Abstract Modern marketing operates within a highly digital and interconnected environment shaped by social media platforms, influencer networks, and algorithmic recommendation systems. These systems often associate products with emotional benefits such as belonging, confidence, and social recognition. Despite the prevalence of such messages, consumers frequently experience dissatisfaction, comparison anxiety, and a persistent desire for additional consumption.
Philosophical perspectives provide a useful framework for examining this paradox. The nineteenth-century philosopher Friedrich Nietzsche argued that societies may enter a condition of nihilism when traditional sources of meaning weaken and individuals begin searching for purpose through external symbols or social approval. In contrast, the philosophical tradition associated with Socrates emphasizes critical reflection and the examination of personal beliefs as foundations for meaningful living.
This paper explores how these philosophical perspectives can illuminate the ethical and cultural implications of contemporary marketing practices. A conceptual research approach integrates insights from philosophy, consumer psychology, and marketing theory. Case studies of marketing initiatives by Dove and Patagonia illustrate how brands may either reinforce consumer aspiration cycles or encourage reflective engagement.
The analysis suggests that marketing can contribute to both outcomes. While certain strategies amplify comparison and consumption cycles, others promote awareness, authenticity, and ethical responsibility. The study proposes the concept of reflective marketing, in which marketing communication encourages thoughtful consumer decisions and long-term trust rather than purely short-term persuasion.
Keywords Modern marketing, Consumer culture, Ethical marketing, Socratic inquiry, Nihilism, Consumer meaning
Published In Volume 8, Issue 2, March-April 2026
Published On 2026-04-06
DOI https://doi.org/10.36948/ijfmr.2026.v08i02.73815
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E-ISSN 2582-2160
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