International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 2
March-April 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Evaluation of Investment Performance and Perception of Investors in the State of Andhra Pradesh with respect to Equity Linked Savings Scheme (ELSS) Plans of Indian Mutual Funds: A Review Research Article

Author(s) Ms. MOOLI JHANSI, Prof. Dr. Sivarama Prasad Ramineni
Country India
Abstract The Equity Linked Savings Scheme or (ELSS) is a unique class of tax-saving mutual funds in India. These funds mainly invest in equity and equity-related instruments. In addition to growth or capital appreciation, investment in ELSS gives you income tax deduction under Section 80C of the Income Tax Act, 1961. With effect from FY 2025-26, the New Tax Regime has been made the default option from 2023 onwards. This has impacted the value proposition of ELSS. Fund houses, investors and policymakers – all are faced with new challenges and opportunities. This review research article is a study of investment performance of selected ELSS plans and investor perceptions, awareness and behavioural tendencies of retail investors in AP. Using secondary data from AMFI, SEBI and published mutual fund performance data from 2015-2024, as well as recently published empirical literature from 2023-2026, the paper analyses risk-adjusted returns, NAV trends, alpha and beta, Sharpe and Treynor ratios and Sortino ratios of top performing ELSS funds. Fresh research reveals that the leading barriers to ELSS adoption remain behavioural, with risk aversion (73%), perceived complexity (74%) and trust deficit (51%) dominating. Digital platforms, GenZ investor preference and the Mutual Funds Sahi Hai campaign have led to measurable improvements in awareness. The research paper found that there were sizeable knowledge gaps with respect to the new tax regime and its impact on ELSS attractiveness. It also analyses policy implication for AMC’s, financial advisors and regulators.
Field Business Administration
Published In Volume 8, Issue 2, March-April 2026
Published On 2026-04-09
DOI https://doi.org/10.36948/ijfmr.2026.v08i02.73929
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 2Cover Page Vol 8 Isu 1Cover Page Vol 7 Isu 6

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals