Awareness of Eco-Friendly (Ready-To-Eat) Food Packaging Amongst the Youth of Pune City

Prajwal Mane

Awareness of Eco-Friendly (Ready-To-Eat) Food Packaging Amongst the Youth of Pune City

Author(s)	Mr. Prajwal Mane
Country	India
Abstract	The growing environmental implications linked to traditional food packing have compelled the evolution of sustainable food packaging, especially in the swiftly developing ready-to-eat (RTE) food industry. These cover regarding eco-friendly food packaging its awareness, perceptions, and behavioural intentions of the youth from Pune city in this study. A descriptive survey-based research design was used, and primary data were collected from 120 respondents aged 18–30 years via a structured online questionnaire using Google Forms. Results showed that only 78.3% of respondents knew the difference between a trademark and copyright, with a big majority knowledge of eco-packaging ideas, whilst 65% said they would pay a premium for RTE food products with sustainable packaging. 72% of participants learnt about it through social media, making this the most common information source. However, there was a significant attitude-behavior gap discovered, where positive environmental attitudes did not always result in purchasing behavior mainly due to cost sensitivity and limited availability. The study suggests that though the levels of awareness amongst Pune youth seems to be encouraging however further educational intervention and affordable accessibility to eco-friendly packaged products would go a long way in bridging intention behavioural gap in the age group. The implications of these findings are important for food manufacturers, policymakers, Keywords: Pune city, sustainable consumption, young awareness, eco-friendly packaging, ready-to-eat food, and environmental behavior, Although Pune's youth show positive levels of awareness, the study indicates that in order to close the intention-action gap, focused educational interventions and easier access to eco-friendly packaged goods are crucial. These results have important ramifications for food producers, legislators, and environmentalists who want to encourage young consumers to adopt sustainable consumption habits.
Keywords	Pune city, sustainable consumption, young awareness, eco-friendly packaging, ready-to-eat food, and environmental behavior
Published In	Volume 8, Issue 2, March-April 2026
Published On	2026-04-12

View / Download PDF File

E-ISSN 2582-2160

doi

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads

Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 2 Cover Page Vol 8 Isu 1 Cover Page Vol 7 Isu 6

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Awareness of Eco-Friendly (Ready-To-Eat) Food Packaging Amongst the Youth of Pune City

Share this