International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
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Volume 8 Issue 2
March-April 2026

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Impact of Women Entrepreneurs on Consumer Perceptions of Socially Responsible Marketing

Author(s) Zainab Zainab, Sakshi Varshney, Asad Rehman
Country India
Abstract This research paper examines the association between women entrepreneurship and consumer perception of socially responsible marketing (SRM). It explores how the presence of women entrepreneurs and their involvement in SRM activities influence consumers' perceptions, attitudes, and purchase intentions. This research illuminates the possible advantages and disadvantages faced by women entrepreneurs in adopting SRM as a strategic marketing tool. While gender plays a role in shaping consumer attitudes, its overall impact on brand perception is relatively modest, suggesting that effective SRM initiatives can transcend gender in driving consumer perception. Persistent challenges such as financial constraints and competition with established brands remain significant barriers for women-led enterprises. Despite limitations related to sample size and geographic concentration in Northern India, the research provides practical insights into how women entrepreneurs can leverage SRM to enhance credibility, foster consumer loyalty, and achieve sustainable market differentiation. The findings provide insights for both women entrepreneurs and marketers in improving their knowledge of consumer attitudes and positioning women-owned businesses strategically within the framework of socially responsible marketing.
Keywords Women Entrepreneurship, Socially Responsible Marketing (SRM), Consumer Perception, Purchase Intentions, Brand Trust, Ethical Business Practices
Field Business Administration
Published In Volume 8, Issue 2, March-April 2026
Published On 2026-04-12
DOI https://doi.org/10.36948/ijfmr.2026.v08i02.74422
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E-ISSN 2582-2160
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