International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
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Volume 8 Issue 2
March-April 2026

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Influencer Marketing and Hotel Booking Decisions

Author(s) Mr. Soumyajit Bandyopadhyay, Dr. Jyoti
Country India
Abstract This study examines the role of social media influencers in popularizing a brand by effective marketing and content sharing. The type of content shared has also been analyzed. With the help of the analysis a certain parameter has also been found which acts as the trust factor for social media influencers. The key finding of the study being that viral marketing and advertising is the go-to notion today to develop any brand in which these influencers play a key role.
Keywords Influencer Marketing, Consumer Trust, Hotel Booking Behavior, User generated marketing
Field Sociology > Administration / Law / Management
Published In Volume 8, Issue 2, March-April 2026
Published On 2026-04-14
DOI https://doi.org/10.36948/ijfmr.2026.v08i02.74457
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E-ISSN 2582-2160
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