Studying Social Media Marketing Research Trends in Hospitality & Tourism: A Bibliometric Approach

Author(s)	Mr. Soumyajit Bandyopadhyay, Dr. Jyoti
Country	India
Abstract	This study examines network analysis and thematic keyword analysis of hospitality and tourism journals during the time period (2014-2024) in order to give a thorough bibliometric analysis of the current condition of social media literature. This study synthesized the literature from a sizeable sample of 91 studies across an extensive time period (2014-2024) using a bibliometric analysis of social media literature in the hospitality and tourism fields. The key findings of the study being is about the way this topic has evolved on a year-to-year basis in the field of hospitality and tourism, emerging trends to current trends in social media literature has been adjudged in the study. Co- authorship analysis with a particular threshold has also been identified in the study.
Keywords	Bibliometric Analysis, Scientific Mapping, Co-Occurrence Analysis, Bibliographic Coupling.
Field	Sociology > Administration / Law / Management
Published In	Volume 8, Issue 2, March-April 2026
Published On	2026-04-14
DOI	https://doi.org/10.36948/ijfmr.2026.v08i02.74459

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