AI-Based Personalization and Its Effect on Consumer Purchase Decisions towards electronic products of selected companies

Author(s)	Dr. Vijay Singh Thakur
Country	India
Abstract	This study examines how AI-based personalization influences consumer purchase decisions in the electronic products market. It focuses on how personalized recommendations, targeted advertisements, and AI-driven customer interactions shape consumer behavior. The research is based on primary data collected from consumers along with secondary sources. The findings indicate that AI personalization improves customer satisfaction, reduces decision-making time, and increases purchase intention. However, concerns related to data privacy and trust can affect consumer acceptance. Overall, the study concludes that AI-based personalization plays a significant role in influencing buying behavior and enhancing the overall shopping experience.
Field	Business Administration
Published In	Volume 8, Issue 2, March-April 2026
Published On	2026-04-10

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International Journal For Multidisciplinary Research