International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Consumer Preferences and Pain Points in the Spice Market: A Pilot Survey Study

Author(s) Mr. Yusuf Husain Ezzi, Mr. Arnav Singh Rawat, Mr. Sanmitra Atul Chatur, Mr. Shreepad Sunil Punde
Country India
Abstract This pilot study investigates consumer behavior, preferences, and pain points within the spice market. Based on a survey of 40 respondents—primarily consisting of homemakers, working women, and students—the findings reveal a significant paradigm shift in consumer priorities. While traditional factors such as taste and aroma remain important, safety and purity have emerged as the primary drivers of purchasing decisions. The study identifies red chilli, turmeric, and coriander as the most utilized staple spices. Furthermore, it highlights a growing consumer demand for preservative-free options, trial-sized packaging, and dish-specific blends, reflecting a dual desire for health-conscious and convenient culinary solutions. These insights provide valuable implications for spice manufacturers regarding product development and quality assurance.
Keywords Spice Market, Consumer Behavior, Consumer Preferences, Food Safety, Food Adulteration, Quality Concerns, Purchase Decision Factors, Clean Label Products, Preservative-Free Spices, Product Innovation, Market Trends, Consumer Trust, Brand Loyalty, Packaging Innovation, Trial Pack Strategy, Convenience Foods, Ready-to-Cook Products, Dish-Specific Masalas, Health-Conscious Consumers, Urban Consumers, Food Quality Assurance, Sensory Attributes, Taste Preference, Aroma, Freshness, Spice Consumption Patterns, Survey Research, Quantitative Study, Primary Data Analysis, Food Industry Insights
Published In Volume 8, Issue 2, March-April 2026
Published On 2026-04-16
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E-ISSN 2582-2160
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