Mind, Market, and Education: A Study of Behavioural and Psychological Variables across Educational Levels

Author(s)	Ms. Gowri Sudhakar Pisolkar
Country	India
Abstract	Education has always played a critical role not only in shaping an individual's rational capabilities but also in influencing their psychological/behavioural tendencies and emotional well-being. The objective of this study is to understand a gap by investigating a broad set of psychological and behavioural factors work pressure/Stress, anxiety symptoms, work-life balance, coping strategies, and impulse buying tendency—across different educational groups: 10+2, graduate, post-graduate, and professional/others. By analysing mean differences across these groups, this research seeks to uncover patterns that link educational attainment with emotional and behavioural stability, consumer tendencies. The findings of this study have implications for educators, organizations, marketers, and policymakers interested in tailoring interventions, workplace environments, or consumer engagement strategies based on educational background. This study employs a quantitative, cross-sectional survey design to examine the relationship between educational attainment and a range of psychological and behavioural variables, 600 respondents from diverse backgrounds were used for sampling.
Keywords	Education, Buying tendency, Educational groups, Impulse buying behaviour
Field	Business Administration
Published In	Volume 8, Issue 2, March-April 2026
Published On	2026-04-16
DOI	https://doi.org/10.36948/ijfmr.2026.v08i02.74763

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