International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
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Volume 8 Issue 2
March-April 2026

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Impact of E-Commerce Service and Experience Factors on Customer Loyalty

Author(s) Ms. Tamanna Takshak, Ms. Akanksha Sahu, Ms. Aditi Jadon, Ms. Vanshika Kariwal
Country India
Abstract This study examines how online customer experience factors like informativeness, entertainment, and e-service quality influence consumer loyalty in B2C e-commerce. It finds that overall customer experience strongly drives loyalty, though some factors like e-service quality and engagement may not have a direct impact. The research offers a strategic framework for businesses to enhance digital experiences and boost repeat purchases.
Keywords E-service Quality, Consumer Loyalty, B2C E- Commerce, Repeat Purchase Behavior.
Field Sociology > Administration / Law / Management
Published In Volume 8, Issue 2, March-April 2026
Published On 2026-04-16
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E-ISSN 2582-2160
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