International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
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Volume 8 Issue 2
March-April 2026

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Impact of Influencer Collaborations on Consumer Perception in the Eyewear Industry: Lenskart Versus Competitors

Author(s) Ms. Deepika Sharma, Prof. Dr. Seema Ghanghas
Country India
Abstract This study examines the impact of influencer collaborations on consumer perception, trust, and purchase intention in the Indian eyewear industry, with a comparative focus on Lenskart and other organized eyewear competitors. The research aims to understand how influencer credibility, content formats, and emotional engagement shape consumer attitudes toward eyewear brands.
Keywords Influencer marketing, consumer perception, eyewear industry, Lenskart, brand trust, purchase intention, social media influencers
Field Sociology > Administration / Law / Management
Published In Volume 8, Issue 2, March-April 2026
Published On 2026-04-17
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E-ISSN 2582-2160
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