International Journal For Multidisciplinary Research

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Sustainable Supply Chain Management as a Competitive Strategy in Modern Commerce

Author(s) Dr. Abdul Rahman
Country India
Abstract The survival of a business today goes beyond mere moral responsibility; sustainability today has become a necessity to ensure reengineering of supply chains to enable achievement of sustainable competitive advantage in years to come. This article attempts to examine Sustainable Supply Chain Management as Competitive Strategy, taking into account research insights and discoveries from the research material. The study attempts to show how environmental, social and economic concerns employed within the areas of sourcing, production, logistics, supplier relations, and reverse logistics can create value for organizations to satisfy stakeholder requirements and compliance with regulations in a competitive environment. Sustainable Supply Chain Management has been described in the literature not only in terms of efficiency but also as resource optimization, waste management, carbon footprint reduction, ethical procurement and supplier collaboration. In previous literature, sustainable supply chains were found to result in operational effectiveness, improved company reputation, innovation capabilities, risk reduction, and competitive advantage in the marketplace. However, at the same time, the problems associated with implementation cost, the absence of standardization, resistance from the suppliers, and the difficulty in measuring sustainability performance persist. This paper takes a conceptual/reviewed approach to discuss the significant dimensions, drivers, benefits, and barriers of SSCM in modern commerce. The results demonstrate that companies who strategically integrate sustainability in supply chain management have an enhanced competitive advantage, resilience, and business continuity to face the market change. SSCM is, ultimately, considered as a mechanism of corporate responsible behaviour and strategically important vehicle of sustaining growth and competitiveness in contemporary markets.
Keywords Sustainable Supply Chain Management (SSCM), Competitive Strategy, Triple Bottom Line, Supply Chain Resilience, Circular Economy, Green Logistics, Strategic Management, Corporate Sustainability.
Published In Volume 1, Issue 2, September-October 2019
Published On 2019-09-13
DOI https://doi.org/10.36948/ijfmr.2019.v01i02.75039

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