AI-Enabled Sustainability in OTT Platforms: Transforming Digital Entertainment for a Greener Future

Author(s)	Ms Aditi Daseda, Mini Arrawatia
Country	India
Abstract	The tremendous growth in Over-the-Top (OTT) services has brought forth a new era in the global entertainment sector; it enables users to access personalized content in an easily accessible and on-demand service. However, the OTT revolution has faced severe issues regarding the sustainability of the digital broadcast platform. The energy intensity, carbon footprint, and e-waste associated with the data centers and OTT networking infrastructure have raised major sustainability issues. In this context, Artificial Intelligence (AI) has acted as a catalyst in the sustainable shift in the OTT industries. This book chapter will discuss the implementation of AI in the OTT industries in exploiting the benefits of sustainable AI implementation in the OTT industries for environmental sustainability, economic sustainability, as well as societal sustainability. The chapter will cover various sustainable AI solutions such as energy-efficient data centers, intelligent content delivery, and intelligent streaming optimization.
Keywords	Artificial Intelligence, OTT Platforms, Sustainability, Digital Entertainment, Green Computing, Energy Efficiency, Smart Streaming, Data Centers.
Field	Business Administration
Published In	Volume 8, Issue 2, March-April 2026
Published On	2026-04-18

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International Journal For Multidisciplinary Research