International Journal For Multidisciplinary Research

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Heirloom Vegetable Markets and Rural Employment Generation: Evidence from Singimari Heritage Market in Kamrup District of Assam

Author(s) Md Nurul Islam
Country India
Abstract This study examines the role of heirloom vegetable markets in promoting rural employment generation and sustainable agricultural transformation, with specific reference to the Singimari Heritage Market in Kamrup district of Assam. Grounded in the theoretical perspectives of agroecology, rural livelihood diversification, and short food supply chains, the research investigates how localized agricultural value chains contribute to employment, income enhancement, and socio-economic resilience among small and marginal farmers.
The study adopts a descriptive and analytical research design, utilizing both primary and secondary data. Primary data were collected through structured household surveys, interviews, and focus group discussions with farmers, traders, women, and youth engaged in market-related activities. A multi-stage sampling technique was employed to select 60 sample farmers associated with the market. Descriptive statistical tools and qualitative thematic analysis were used to assess employment patterns, income distribution, and livelihood diversification.
The findings reveal that the Singimari Heritage Market generates substantial direct and indirect employment across cultivation, post-harvest handling, transportation, and trading activities. The labour-intensive nature of heirloom vegetable cultivation enhances year-round employment opportunities, thereby reducing seasonal underemployment and rural distress migration. The study also highlights significant participation of women and youth, contributing to inclusive livelihood development and social empowerment. Income distribution patterns indicate improved earnings among participating households, with a majority of farmers earning above ₹1,50,000 annually.
Furthermore, the market strengthens local multiplier effects by facilitating direct producer–consumer linkages, enhancing price realization, and stimulating economic activities within the rural economy. It also promotes agro-biodiversity conservation through the cultivation of indigenous vegetable varieties and the preservation of traditional seed systems.
The study concludes that heirloom vegetable markets such as Singimari represent an effective model of sustainable and inclusive rural development. By integrating employment generation, ecological sustainability, and community participation, such markets play a crucial role in advancing agricultural transformation in Assam. The findings suggest the need for policy support to strengthen localized agricultural markets as drivers of rural employment and socio-economic resilience.
Keywords Heirloom vegetables, rural employment, agroecology, livelihood diversification, Assam, local markets
Field Arts
Published In Volume 4, Issue 4, July-August 2022
Published On 2022-08-06
DOI https://doi.org/10.36948/ijfmr.2022.v04i04.75274
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E-ISSN 2582-2160
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