A study on the role of digital marketing strategies in boosting brand presence and customer engagement

Piyush Vijay Tilekar

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A study on the role of digital marketing strategies in boosting brand presence and customer engagement

Author(s)	Piyush Vijay Tilekar
Country	India
Abstract	This study examines how digital marketing strategies improve brand visibility and customer engagement through online platforms and content.
Keywords	Digital marketing, brand presence, customer engagement, social media, content marketing, brand awareness, consumer behaviour, online advertising, influencer marketing, digital platforms
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-05-02

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A study on the role of digital marketing strategies in boosting brand presence and customer engagement

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