A Study of Customer Opinion about Reliance Retail in Nanded City

Author(s)	Dr. NILESH DATTATRAYA SHINDE
Country	India
Abstract	The rapid growth of organised retailing in India has significantly influenced consumer shopping behaviour, making it essential for retailers to understand customer perceptions and expectations. This study focuses on customer opinion regarding the Reliance Retail store in Nanded city. In this study, the researcher has collected Primary data through a structured Likert-scale questionnaire administered to customers visiting Reliance Retail outlets. Statistical tools, including descriptive analysis and chi-square tests, were used to assess satisfaction levels and examine the relationship between demographic variables and customer opinions. The findings reveal that product variety, Pricing, staff behaviour, store ambience, and service convenience significantly influence customer satisfaction. Results show no significant relationship between gender and customer satisfaction, and the relationship between customer opinion and age was tested using SPSS. The study offers insights for improving service quality and enhancing customer experience at Reliance Retail in Nanded city.
Keywords	Likert-scale, SPSS
Field	Sociology > Administration / Law / Management
Published In	Volume 8, Issue 2, March-April 2026
Published On	2026-04-25

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