A Study of Digital Marketing Skill Gaps and Training Needs among Unorganized Micro Enterprises in the PMC Region

Pratik Pandit Kamble; Dr. Yogendrah Deaokar

A Study of Digital Marketing Skill Gaps and Training Needs among Unorganized Micro Enterprises in the PMC Region

Author(s)	Pratik Pandit Kamble, Dr. Yogendrah Deaokar
Country	India
Abstract	The current inquiry explores the profound disparity between the proliferation of virtual dissemination platforms and the corresponding technical proficiency among unorganized micro-enterprises within the Pune Municipal Corporation (PMC) jurisdiction. Spanning the historical epoch of 2015 to 2025, this research utilizes a qualitative-historical framework to identify systemic skill deficiencies that impede the commercial optimization of localized mercantile entities. Through the synthesis of archival data and regional economic reports, the study delineates a critical lag in areas such as semiotic content creation, algorithmic customer engagement, and electronic transaction security. The findings indicate that while the ubiquity of low-cost bandwidth has facilitated basic access, the absence of structured pedagogical interventions tailored for the unorganized workforce remains a significant barrier to sustainable technical integration. Statistical evaluations reveal a correlation between intergenerational knowledge gaps and the rejection of formalized digital interfaces. Furthermore, the analysis highlights the necessity for vernacular-centric training modules that acknowledge the socio-cultural specificities of the Marathi-speaking merchant class. The study concludes that current governmental literacy programs often lack the functional compatibility required by micro-vendors, necessitating a shift toward decentralized, association-led training models. These insights provide a foundational understanding for municipal policy interventions aimed at bridging the digital competency divide within Pune’s fragmented yet resilient informal economy, ensuring that modernization does not exacerbate existing socio-economic marginalization.
Keywords	Digital Skill Gaps, Unorganized Micro-Enterprises, PMC Region, Technical Literacy, Vernacular Pedagogy, Pune Commerce, Training Needs Analysis, Informal Economy.
Field	Business Administration
Published In	Volume 7, Issue 2, March-April 2025
Published On	2025-04-08

View / Download PDF File

E-ISSN 2582-2160

doi

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads

Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 2 Cover Page Vol 8 Isu 1 Cover Page Vol 7 Isu 6

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

A Study of Digital Marketing Skill Gaps and Training Needs among Unorganized Micro Enterprises in the PMC Region

Share this