The Impact Of Prince Hypermart On The Sales Of Small Businesses In Dapa, Surigao del Norte

Author(s)	Janebil Malinao, Alleah Shiene Gonzales, Jessa Mejas, Mark Migullas
Country	Philippines
Abstract	This research examines the effects of Prince Hypermart’s entry into Dapa, Surigao del Norte on local small businesses, which play a critical role in the community’s economy. A mixed-methods approach was used, with data collected from 30 small business owners and 25 consumers through structured questionnaires, interviews, and sales record reviews conducted between January and March 2026. Findings reveal that 88% of small businesses experienced sales declines averaging 28–45% since the hypermart opened, with sari-sari stores and mini groceries hit hardest (38–42% drop). Price competition (10–30% gaps on comparable items), limited inventory capacity, and marketing constraints were identified as key challenges.
Field	Business Administration
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-05-03
DOI	https://doi.org/10.36948/ijfmr.2026.v08i03.76648

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