Social Media Marketing and It's influence on Employer Branding

Author(s)	Miss Gayatri Chandrakant Gade, Miss Prerna Mahesh Shivangi, Mrs Anjali Ramkrishna Naik
Country	India
Abstract	In the digital age, social media marketing has become a strategic tool not only for promoting organizational products and services but also for strengthening employer branding. Employer branding represents an organization’s image and reputation as a workplace and plays a vital role in attracting potential talent. This study examines the influence of social media marketing on employer branding through an analysis of existing literature and secondary data sources. A descriptive research design has been adopted, relying entirely on secondary data obtained from academic journals, research papers, books, and industry reports. The review highlights that consistent, authentic, and engaging social media marketing enhances employer brand perception and organizational attractiveness. The study underlines the importance of aligning marketing and human resource strategies to build a strong employer brand in a competitive job market.
Keywords	Social Media Marketing, Employer Branding, Talent Attraction, Digital HR, Employer Image
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-05-11
DOI	https://doi.org/10.36948/ijfmr.2026.v08i03.76944

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