Global to Local and Awareness to Action: The Power of Place-Based Communication in Climate Messaging to Empower Communities.

ANILKUMAR SIRASANI; SANTHI SIRI V

doi:10.36948/ijfmr.2026.v08i03.76992

Global to Local and Awareness to Action: The Power of Place-Based Communication in Climate Messaging to Empower Communities.

Author(s)	Mr. ANILKUMAR SIRASANI, Dr. SANTHI SIRI V
Country	India
Abstract	Emphasizing the solutions is much more important than over-highlighting the problems. Global climate narratives often fail to inspire local action at the grassroots level because they mostly overlook the lived realities of people and give limited attention to climate action communication that highlights individual and local-level adoption and mitigation strategies. To support effective grassroots climate action, this study evaluates localized framing techniques as a communication strategy for implementing SDG13 in the local semi-arid rural areas by examining the role of place-based communication in strengthening climate action communication. This research was primarily conducted in the Zaheerabad region of Telangana, India, and uses an exploratory quantitative survey method. The main findings of the study reveal the widespread recognition of climate change, with a limited familiarity and exposure to the climate action concepts. A majority of respondents consider locally tailored climate action content to be very important to tackle climate change in their area by enhancing the relatability. The community media, NGO campaigns appear as primary sources of CAC rather than mass media and social media. And the respondents emphasize that local environmental challenges and solutions are the most helpful form of place-based communication framing strategies for effective grassroots-level communication, helping to bridge the gap between scientific knowledge and affordable actions. From the research, the four main points to be highlighted for effective communication are clearer connections to practical local solutions, communication in local dialects, and involvement of the local leaders with community-based storytelling. To transform awareness into meaningful climate action, without localization, climate communication will remain abstract.
Keywords	Climate Action Communication, Localized Framing, SDG13, Place-Based Communication, Climate Change, Adoption and Mitigation.
Field	Sociology > Journalism / Media
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-05-01
DOI	https://doi.org/10.36948/ijfmr.2026.v08i03.76992

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Global to Local and Awareness to Action: The Power of Place-Based Communication in Climate Messaging to Empower Communities.

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