Determinants of Green Entrepreneurial Behaviour Among Youth: A descriptive Analysis

Author(s)	Ms. OJESWI M G, Mrs. MUTHAMMA B U
Country	India
Abstract	The growing importance of sustainability has led to increased interest in green entrepreneurship, particularly among youth. This study examines the determinants of green entrepreneurial behaviour among university students in Bangalore, focusing on sustainability awareness, entrepreneurship education, and student perception. A quantitative descriptive research design was adopted using structured questionnaires administered to 300 respondents.The findings indicate that students possess high levels of sustainability awareness and are moderately exposed to sustainable entrepreneurship education. However, their actual entrepreneurial behaviour remains comparatively lower, highlighting a clear intention–action gap. Factors such as lack of practical exposure, limited financial access, and insufficient institutional support contribute to this gap.The study concludes that while awareness and education play a significant role in shaping perceptions, they are not sufficient to drive entrepreneurial action. Strengthening experiential learning, providing mentorship, and enhancing institutional support systems are essential to promote green entrepreneurial behaviour among youth.
Keywords	Green Entrepreneurship, Sustainability Awareness, Student Perception, Entrepreneurial Behaviour, Youth
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-05-02

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