A study on peer to peer crowdfunding in India

Author(s)	Nikita Raj, Dr. Karthik J P
Country	India
Abstract	This study explores the adoption, awareness, and behavioural patterns related to Peer-to-Peer (P2P) crowdfunding and lending in India. Based on survey responses, it reveals that young individuals form the majority of platform users, driven by digital convenience and alternative investment opportunities. While awareness levels are moderate, a significant portion of respondents lack a clear understanding of risk assessment and platform operations. The study highlights a gender imbalance in participation and a strong preference for traditional financial systems over emerging fintech solutions. Many users rely on self-guided decisions rather than professional advice, which may limit optimal outcomes. Concerns regarding default risk and lack of trust further affect adoption rates. Despite these challenges, P2P lending demonstrates significant potential in enhancing financial inclusion by connecting borrowers and investors directly. The study suggests improving financial literacy, strengthening regulatory trust through the Reserve Bank of India, and developing user-friendly tools to encourage informed and confident participation in India’s growing fintech ecosystem.
Keywords	Crowdfunding, Peer-to-Peer Lending, FinTech, Financial Inclusion, Digital Platforms, Alternative Finance, Blockchain, Entrepreneurship, Trust, Regulation.
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-05-03

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