International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 3 (May-June 2026) Submit your research before last 3 days of June to publish your research paper in the issue of May-June.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 3
May-June 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Social Media Influence, Price Sensitivity, and Online Shopping Behavior of Selected Students of the University of Perpetual Help System Laguna

Author(s) Mheiane Magallon Velasco, Ernesto A. Serrano Jr.
Country Philippines
Abstract The influence of social media on consumer behavior has significantly shaped online purchasing patterns, particularly among students. This study examined the social media influence, price sensitivity, and online shopping behavior of selected students of the University of Perpetual Help System Laguna. It aimed to determine the level of social media influence, price sensitivity, and online shopping behavior, as well as the relationship among these variables. Using a descriptive-correlational research design, 159 ABM students were selected through stratified sampling from a total population of 270, and data were collected using a validated questionnaire. Findings revealed that students are highly influenced by social media (mean = 3.62), particularly in product discovery, engagement, and content exposure. The level of price sensitivity was also high (mean = 3.59), indicating that students are responsive to price variations, promotions, and value comparisons. Moreover, online shopping behavior showed a very positive level (mean = 3.59). Significant relationships were found among social media influence, price sensitivity, and online shopping behavior, indicating that increased social media exposure enhances price awareness and purchasing decisions. An action plan was proposed to promote responsible online shopping behavior and strengthen digital consumer literacy among students.
Keywords Social Media Influence, Price Sensitivity, Online Shopping Behavior, Students, Digital Marketing, Consumer Behavior
Field Business Administration
Published In Volume 8, Issue 3, May-June 2026
Published On 2026-05-03
DOI https://doi.org/10.36948/ijfmr.2026.v08i03.77173
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 2Cover Page Vol 8 Isu 1Cover Page Vol 7 Isu 6

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals