The Cost Of Communication: Why Crisis Communication Fails and How to Fix It Before It Starts

Author(s)	Nikita Ajit, Anisha Monteiro, Dr. Sadiya Nair S.
Country	India
Abstract	Crisis communication is an integral part of any corporate strategy, which unfortunately does not always receive the attention that it deserves, and sometimes the response of an organisation to a certain crisis scenario causes further long-term damage to its reputation regardless of whether that crisis involved product failure, cyberattack, or fraud scandal. In this white paper, we are going to examine the reasons behind ineffective responses of many organisations in terms of crisis communication, analysing the systemic and tactical mistakes that hinder effective communication in times of crisis. Moreover, it will make comparison between general guidelines for effective communication in high stress situations in different countries with particular issues in India. At the end of the day, the reader will get a comprehensive and detailed roadmap which allows transitioning from purely reactive actions to the development of organisational frameworks for showcasing integrity and strength.
Keywords	Effective Communication, Corporate Communication, Strategic Communication, Crisis Communication
Field	Sociology > Linguistic / Literature
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-05-03

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research