International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 3 (May-June 2026) Submit your research before last 3 days of June to publish your research paper in the issue of May-June.
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Volume 8 Issue 3
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Changing Consumption Patterns in Digital Entertainment: The Influence of OTT Platforms on Micro Cinema Adoption and Continuous Viewing Behaviour

Author(s) Ms. Sneha Satheesh, Ms. Gayantika Manoj, Dr. Sujith T S
Country India
Abstract OTT platforms are reshaping entertainment consumption by promoting continuous viewing and micro cinema adoption. This study finds that convenience, accessibility, and social influence drive adoption, with moderate user satisfaction and scope for improvement.
Keywords Micro Cinema, OTT Platforms, Consumer Behaviour, Adoption Factors, Customer Satisfaction, Digital Entertainment, Social Influence
Field Business Administration
Published In Volume 8, Issue 3, May-June 2026
Published On 2026-05-08
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E-ISSN 2582-2160
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IJFMR DOI prefix is
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