International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Volume 8 Issue 3
May-June 2026

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Role of Pm-daksh Skill Development Scheme in Enhancing Employability through Social Media Promotion with Special Refrence to Coimbatore

Author(s) Ms. KAVI SHRI T M, Dr. KALIMUTHU M
Country India
Abstract The present study examines the role of the PM-DAKSH Skill Development Scheme in enhancing employability through social media promotion, with special reference to Coimbatore. In the context of rapid technological advancement and increasing skill gaps, employability among socially and economically disadvantaged groups has become a critical concern. The PM-DAKSH scheme aims to address this issue by providing skill-based training and promoting self-employment opportunities. However, the effectiveness of such initiatives largely depends on awareness and participation among beneficiaries. This study explores how social media platforms such as Instagram, WhatsApp, and YouTube contribute to improving awareness, motivation, and enrolment in skill development programs. Using primary data collected from 120 respondents and applying statistical tools such as frequency analysis, chi-square test, Likert scale, and t-test, the study finds that social media significantly influences motivation to enrol and enhances understanding of training and employment opportunities. The results also reveal that social media reduces hesitation, simplifies registration processes, and improves confidence in job applications. Overall, the study concludes that effective social media promotion strengthens the impact of the PM-DAKSH scheme in improving employability and recommends enhanced digital outreach strategies for better outcomes.
Keywords PM-DAKSH, Employability, Social Media Promotion, Skill Development, Awareness
Field Arts
Published In Volume 8, Issue 3, May-June 2026
Published On 2026-05-07
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E-ISSN 2582-2160
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IJFMR DOI prefix is
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