International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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From Farm to Philosophy: How Organic India Turned Sustainability Challenges into a Holistic Green Business Model

Author(s) Ms. Amardeep Kaur, Dr. Navleen Kaur
Country India
Abstract Green food enterprises in India face multifaceted sustainability challenges including soil degradation, supply chain opacity, plastic packaging toxicity, smallholder marginalisation, water scarcity, and mounting greenwashing scrutiny. This case study examines how Organic India, one of India's most vertically integrated green food companies, has systematically identified and addressed these industry-wide problems through regenerative agriculture, Fairtrade-aligned farmer partnerships, digital traceability, and circular economy packaging innovations. Drawing on the company's impact reports, third-party certification disclosures, technology-partner case studies, and recent journalistic profiles, the study maps ten core sustainability challenges to Organic India's strategic responses and measurable outcomes. The analysis reveals that the company's problem-solution model anchored in ROC certification, TraceX digital traceability, Abaca-fibre tea bags, a LEED Platinum manufacturing facility, and the Paani Shakti water stewardship project positions it as an instructive case for sustainable business management. The paper identifies gaps in independent life-cycle assessments, rigorous impact quantification, and social outcome verification, and concludes with managerial, policy, and research recommendations to enhance transparency and catalyse wider adoption of regenerative green food practices in India.
Keywords Green Food, Organic India, Regenerative Agriculture, Fairtrade, Digital Traceability, Sustainable Packaging, Sustainable Development Goals, Circular Economy
Field Business Administration
Published In Volume 8, Issue 3, May-June 2026
Published On 2026-05-09
DOI https://doi.org/10.36948/ijfmr.2026.v08i03.77776
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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