From Profit to Purpose: Role of The Third Force in Strategic Management

Arundhati Singh; Sia Makin; Monica Kapuria

From Profit to Purpose: Role of The Third Force in Strategic Management

Author(s)	Ms. Arundhati Singh, Ms. Sia Makin, Dr. Monica Kapuria
Country	India
Abstract	This research has shown how companies are changing how they make important decisions. Companies are now beginning to focus on employee welfare and well-being(The Third Force) rather than focusing on making money. This study examines how taking care of your employees can directly impact the types of decisions that your company makes, using theories from both psychology and management. The research examines well-known theories on motivation and employee welfare to create a framework to measure how important employee welfare is to a company. The framework was created using ideas from well-known theorists including Maslow's Hierarchy of Needs, McGregor's Theory Y, and the Resource-Based View. This framework demonstrates that if employers take care of their employees and allow them the freedom to make choices, employees will be more motivated. The end result leads to better business decision-making processes. The research findings demonstrate that companies are starting to recognize the importance of taking good care of their employees. Companies are not always doing this effectively, which can hinder their ability to make sound business decisions. According to this research study, employee well-being is a tangible and measurable attribute
Keywords	Humanistic Management, Employee Wellbeing, Strategic Decision-Making, Intrinsic Motivation, Purpose-Driven Strategy, Resource-Based View, Organizational Effectiveness
Field	Sociology > Administration / Law / Management
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-05-09

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From Profit to Purpose: Role of The Third Force in Strategic Management

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