The Role Of Social Responsibility In Enhancing Brand Image

Anshula Kushawah; Utkal Kushawah

doi:10.36948/ijfmr.2026.v08i03.77888

The Role Of Social Responsibility In Enhancing Brand Image

Author(s)	Dr. Anshula Kushawah, Dr. Utkal Kushawah
Country	India
Abstract	In today's cutthroat business world, corporate social responsibility (CSR) has grown in importance as a strategic strategy for companies looking to establish and maintain a powerful and favourable brand image. The impact of CSR programs on important facets of brand performance, such as customer perception, trust, loyalty, and overall company reputation, is examined in this study paper. Customers' expectations of firms have changed as they become more socially and ecologically concerned, making corporate social responsibility (CSR) a crucial component in determining brand assessments. The study offers a thorough grasp of how CSR affects branding outcomes and is based on secondary data gathered from academic publications, case studies, and current literature. The results show that by building consumer confidence and trust, CSR actions significantly improve brand image. Businesses that actively participate in social, ethical, and environmental policies are more likely to be seen as trustworthy and responsible, which has a favorable impact on customer attitudes and purchase behavior. Additionally, the study shows that CSR strengthens brand associations, raises awareness, and improves perceived quality, all of which contribute to increased brand equity. Additionally, it creates positive word-of-mouth because happy, value-driven customers are more inclined to tell others about socially conscious companies. Consequently, the brand's reputation is strengthened and its reach is increased. The study concludes by demonstrating that CSR is now a strategic imperative rather than an optional or discretionary activity. Businesses are better positioned to gain a competitive edge, long-term sustainability, and a strong, positive brand image when they successfully incorporate CSR into their core business operations.
Keywords	Corporate social Responsibility, Brand, Customer Perception, Loyalty, Brand Equity, Brand Reputation.
Field	Business Administration
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-05-11
DOI	https://doi.org/10.36948/ijfmr.2026.v08i03.77888

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The Role Of Social Responsibility In Enhancing Brand Image

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