Leadership Style and Organizational Performance of Media in Kerala

JUBI R; SHAILASHRI V T

doi:10.36948/ijfmr.2026.v08i04.78008

Leadership Style and Organizational Performance of Media in Kerala

Author(s)	Dr. JUBI R, Dr. SHAILASHRI V T
Country	India
Abstract	Leadership behaviour plays a crucial role in influencing the level of employee performance and the overall organizational output. Organizations cannot survive, or at best, they cannot reach the apex of success without a proper leadership style. Leadership is a prerequisite for good performance and a better competitive edge in many industries, including the media. Leadership in the media field is incredibly critical due to the unique and creative nature of this industry. Its staff members are creative individuals who transform ideas into media products such as news stories, features, investigative reports, articles, interviews, and television shows. Therefore, the fit leadership style is essential for managing the media firms rightly. The media plays a vital role in a democratic country. There can be no genuine democracy in the world without media freedom. Democracy happens when the government is selected based on the consent of the public. Therefore, the media can inform the public, reveal information, and guide them to elect their leaders. The media is an integral source of information, and it is crucial for contributing to a democratic society and good governance. The media industry is a mixture of diverse media activities such as publishing and broadcasting. This industry consists of the broadcasting industry in the form of television and radio, the print industry in the form of newspapers and magazines, and the film and recorded music industry. The press, television, and radio are referred to as the mass media. This is so due to the fact their reach to the audience is vast. They transmit the messages to the masses in a fast manner, particularly the electronic media. Mass media's functions centre on information, entertainment, and interpretation of events, bonding, or bringing people together. This article throws light towards the leadership style and organizational performance of media in Kerala
Keywords	Leadership behaviour, organizational performance, leadership style.
Field	Business Administration
Published In	Volume 8, Issue 4, July-August 2026
Published On	2026-08-16
DOI	https://doi.org/10.36948/ijfmr.2026.v08i04.78008

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Leadership Style and Organizational Performance of Media in Kerala

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