International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Volume 8 Issue 3
May-June 2026

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Impact of COVID-19 on Consumer Buying Behaviour: A Study Among Employed Consumers in Malappuram District

Author(s) Ms. Aleesha George
Country India
Abstract The global spread of COVID-19 created unprecedented disruptions in economic activities and daily life, leading to significant changes in consumer purchasing behaviour. This study examines how the pandemic influenced consumers' buying behaviour, with particular reference to employed individuals in Malappuram district. The research aims to identify the major factors that affected purchasing decisions during the pandemic, analyze changes in household-goods consumption patterns compared to the period before the pandemic, and understand the difficulties consumers experienced when purchasing essential items. The study is descriptive in nature and is based on both primary and secondary sources of data. Primary data were collected from 160 respondents through a structured questionnaire using convenience sampling. Various statistical tools, such as mean, standard deviation, coefficient of variation, and non-parametric tests, were used to analyze the collected data. The results indicate that the pandemic significantly influenced consumer priorities and purchasing behaviour. Consumers increased their spending on essential and hygiene-related products while reducing purchases of non-essential goods. Lockdown restrictions, health concerns, supply shortages, and income uncertainty were found to be major factors affecting consumer decisions. The study highlights that crisis situations such as pandemics can reshape consumption patterns and accelerate shifts toward safer and more necessity-driven purchasing behaviour.
Keywords Consumer Behaviour, Online Buying, COVID-19 Impact, Consumer Priorities, Household Consumption, Pandemic Purchasing.
Field Business Administration
Published In Volume 8, Issue 3, May-June 2026
Published On 2026-05-13
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E-ISSN 2582-2160
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IJFMR DOI prefix is
10.36948/ijfmr

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