BRAND AMBASSADORS AND THEIR ROLE IN MARKETING (A Review)

Author(s)	Dr. RAJALAKSHMI DEVI ALAGARSAMY
Country	India
Abstract	To develop a successful business, in today’s trend, we need to marketise the brand using the medias available. Nowadays it has been much effectively done through the various social networks available. It is therefore has become much important to identify the perfect people suitable for endorsing the brand. The people should be made familiar with the brand and the trust worthyness of the people over the brand could be made only through the professionals specialized in the field of marketing. Therefore it becomes of great necessity to endorse Brand Ambassadors to humanize the product and they make the people buy the product from the people. Here this paper discusses the need of Brand ambassadors, their skills and qualities, their evolution and their role in marketing the brands and thus making the business a successful one.
Keywords	Brand Ambassadors, Brand Advocates, Brand Influences, Affiliate Marketers, Branding, Marketing, Women Brand Ambassadors, responsibilities, rewarding.
Field	Business Administration
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-06-02
DOI	https://doi.org/10.36948/ijfmr.2026.v08i03.78370

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