International Journal For Multidisciplinary Research

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A systematic review of drivers, challenges and future research directions for sustainability in Fast-Moving Consumer Goods (FMCG)

Author(s) Ms. Komal Yadav, Prof. Dr. Ashish Mathur
Country India
Abstract The fast moving consumer goods (FMCG) sector is at a critical moment where environmental requirements meet a high volume of production and consumption (Misopoulos & Bajiraj, 2025). As the most recent and comprehensive empirical study on the topic, this paper synthesises the results of the latest research on sustainability within the FMCG industry, covering areas such as packaging innovation, supply chain management, consumer behaviour, and regulatory measures (Sunder et al., 2025; Munasinghe & Ishar Ali, 2024). This review identifies sustainable packaging, the new concept of Shared Producer Responsibility (Misopoulos & Bajiraj, 2025), drivers of the adoption of a sustainable supply chain management (University of Debrecen, 2025), and consumer behavioral and attitudinal factors that influence repurchase intention of sustainable FMCG products (Munasinghe & Ishar Ali, 2024; Thomas, 2025), as well as regulatory innovations for resource efficiency (Sengupta, James, & Kumar, 2026; Simi, Sengupta, & Das, 2024). The results show that, despite having solutions available, both the technology and the regulatory options, there is still a deep disconnect between consumer attitudes on the environment and their actual purchasing behaviour (Sengupta et al., 2026; Thomas, 2025). The paper suggests that a combination of producer responsibility, supply chain transformation, consumer engagement, and policy reform are key enablers to support FMCG sustainability (Misopoulos & Bajiraj, 2025). Implications for managers, policy makers and future research are discussed (Ramos & Watanabe, 2025; Irfan & Bryła, 2025).
Keywords: Sustainability, ESG, Sustainable Packaging
Keywords SUSTAINABILITY, ESG, SUSTAINABLE PACKAGING
Field Business Administration
Published In Volume 8, Issue 3, May-June 2026
Published On 2026-05-20
DOI https://doi.org/10.36948/ijfmr.2026.v08i03.78684
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