The Global Sports IP Landscape

Author(s)	Ms. Aashi Chadha
Country	India
Abstract	Intellectual property rights are now a major source of economic value rather than just legal protection due to the commercialization of international sports leagues. This chapter explores the functions of trademarks, copyrights, broadcasting rights, picture rights, and patents in the management and commercial exploitation of contemporary sports leagues with a special reference to the Indian Premier League,. This chapter assesses the suitability of India's current intellectual property framework and highlights, significant legislative gaps, especially in personality rights, anti-ambush marketing, and digital piracy enforcement. It makes the case for systematic legal reform to keep up with the quick development of the global sports industry.
Keywords	Intellectual Property Rights, Trademark Protection, Broadcasting Rights, Copyright Act 1957, Trade Marks Act 1999, Image Rights, Personality Rights, Ambush Marketing, Indian Premier League, Digital Piracy, OTT Platforms, Right of Publicity, Patents Act 1970, Passing Off, Well-Known Trademarks, Brand Commercialization
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-05-18

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research