GST and Its Impact on the Buying Behaviour of FMCG Products in Ernakulam District

Author(s)	Mr. Midhun Deepak, Mr. Rohan Menon, Ms. Ankitha Nair, Dr. Somasekharan T M
Country	India
Abstract	The main purpose of this study is to analyse the level of awareness among FMCG consumers regarding GST and to identify factors influencing their buying behaviour post-implementation. Primary data for the study is collected through surveys and structured questionnaires administered directly to FMCG consumers in the Ernakulam district. This method is used to obtain first-hand, reliable information on the impact of GST on consumer buying behaviour. The data collected from primary sources is analysed using both quantitative and qualitative techniques to obtain meaningful insights into the impact of GST on the buying behaviour of FMCG consumers in the Ernakulam district. A survey of 64 respondents shows that the typical buyer of Fast-Moving Consumer Goods (FMCG) is in this study.
Keywords	GST, FMCG, Consumer behaviour, Tax reforms, Buying patterns.
Field	Business Administration
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-05-29
DOI	https://doi.org/10.36948/ijfmr.2026.v08i03.78807

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